Working with Korean-inspired beauty brand Dr. Jart, Coveteur created a fun video focused on the color green, the hue of the brand's Cicapair Tiger Grass line. Featuring influencer Emily Oberg, the video takes us through Emily’s fictional ‘morning routine’ in an entirely green ‘world’, with products from the Cicapair line making unexpected appearances and applied throughout.
Produced by Katie Henderson
As part of their partnership with supermodel Gigi Hadid, Reebok tapped my team to create social video assets for their #PerfectNever campaign. Through a series of short video interviews with Gigi, we explored the core messaging of #PerfectNever, and how Hadid exemplifies this mantra in her everyday life.
The Wattage Scale
In a 5-part video series, Coveteur worked with Sephora to demystify the highlighting trend––taking viewers through an edited selection of the best highlighters on the market, breaking down how and where to apply for the perfect amount of shine and shimmer for every situation. Using an animated ‘wattage scale’, we brought the trend to life by pairing each product combination with a real life context––from meeting the parents to attending your best friends wedding––for a pitch-perfect final look everytime.
The Bright brand campaign platform was built around a colorful and optimistic group of charming puppets - the “Brighty Bunch”. This vibrant and velvety cast tells the Bright Health story and embody simplicity, clarity and brightness. Using FIG’s studio, we built multiple assets to cover a broad swath of messaging and market opportunities as they came up, a library of more than 300 digital assets available over year 1 and 1.
Figliulo & Partners subverts a self-improvement montage for Father's Day
This 60-second spot is the first in the "Be More Invested" campaign, which is built on the insight that investment--emotional, financial or otherwise--makes people try harder. That goes for American Century clients, like this out-of-shape dad, and the company itself. "Race" is running on TV as well as online and on social media. I oversaw production during my time at Figliulo & Partners.
Diana Widmaier Picasso, art historian and granddaughter of legendary painter Pablo Picasso, created a pure gold jewelry brand called Mene. I had the honor of being her right-hand and head of creative operations; making her beautiful visions come to life by producing photo & video content, packaging and creative strategy.
directed by Paola Kudacki starring Anja Rubik and Andres Velencoso.
We partnered with Mercedes Benz to create a 3 part Style Profile Series highlighting badass women who have badass style.
Dyson Supersonic Launch Campaign
Through a 3 part custom editorial series, Dyson partnered with Coveteur to create awareness around their new Supersonic blowdryer. Following the mornings of three influencers (hairstylist Jen Atkin, celebrity fashion stylist Sophie Lopez and DJ and director Vashtie Kola), Coveteur produced a series of playful video shorts, in addition to photo and interview outlining a morning with each subject, and how the Supersonic allows them to cut down on valuable time in their daily routines.
From humble beginnings to the silver screen. We followed Hennessy Ambassador Henry Golding’s relentless pursuit for greatness to Hollywood and beyond. My team at Laundry Service and I created a 3 part videos series to highlight his journey and partnership with Hennessy X.O
