About

Above all else, I love the process of solving problems. I drive results through the application of creative strategy and believe in fostering environments that empower and encourage people to work in a way that excites them.

With over 10 years experience with developing partnerships & implementing creative strategies for of-the moment-brands & talent - I am refined in the art of desire. I bridge the soul of your brand to the core of your consumers heart through digital, social & mobile executions.

Think: The Fat Jewish hosting SoulCycle classes for the homeless on Citi bikes - ya, that was my take on engagement focused social solutions.

Technically… I am a marketing/media executive who was a founding member of The Coveteur in 2011 - a dot com media disruptor that dramatically impacted the advertorial world & was acquired in August 2019 by Great Bowery. At age 25, I helmed the first digital creator division at a traditional model agency One Management, flipping the industry on its head by newly incorporating visible data into talent representation; and becoming the worlds first Chief Digital Officer for A-list Entertainment clients. From there, I worked closely with Pablo Picasso’s grand daughter, Diana to launch her new direct-to-consumer luxury jewelry brand, Mene. After launch, I consulted many businesses [NAME DROP: PEPSICO, HBO, CHANEL, Louis Vuitton, CNN, Amazon, Spotify, Hulu, Nespresso, Fendi, Hennessy, Dior, Cartier, W Hotels, Tommy Hilfiger, YSL]  until I joined Amazon in 2019 to develop their entertainment division; and expanding their offerings from URL to IRL.

I work best in the early hours of the morning, known to scribble on walls until finding a solution and have found building teams to be the most rewarding part of my career to date.

In short: I’m a data deep-diver and idea innovator. A marketer by trade, a strategist by accident, and a curious consumer of culture by choice.