When Josh Onassis joined One Management as a model, my challenge was to strategize and produce viral content that would propel him into the fashion space. To achieve this, we created “SoulCycle For The Homeless”. Which was one of the most viral stunts in NYC to date, I also booked him the cover of DuJour Magazine & organized a “Dad Bod” runway show for him during New York Fashion Week at the Standard Hotel.
